Hi,
I design, evaluate, manage, and optimize Google AdWords Campaigns.
I am really good at on-target keyword research and development.
I picked up an account 3 wks ago and quadrupled (400% increase) Conversions (from 6 per day to ~24/day), and brought their Cost/Conversion down from $56/Conversion to between ~$15 conversion.
The past 7 days, the CTR for the whole account was 2.31% and the Conversion Rate was 10.71%
Happy to send you screen shots.
I approach account optimization by creating tight campaigns with few keywords, ad that match the targeted keywords, and then making sure the Landing Page is also using those keywords to get as high a Quality Score as possible.
I identify keywords that are not so broad that they just generate non-converting clicks, but not so narrow, that there is no volume.
I can implement the whole process:
Identifying Keywords
Structuring Keyword Match types
Creating Campaigns and Ad Groups
Writing Ads
Then Evaluation:
Reviewing Search Terms,
Keyword performance,
Ad performance, and
restructuring all these elements to achieve efficiency Setting up Goals in Analytics and Importing into AdWords
I am AdWords Fundamentals and Display Certified
I have a law degree, and experience in MANY industries, which are a plus for this type of work.
A lot of people know the technology, but have little real world experience to develop the nuances necessary.
Please contact me to discuss your details.