EXECUTIVE SUMMARY
Overview- This marketing plan was developed to provide a roadmap of University College’s current marketing strategy. As with any plan, this is not a static document but, rather, one that has been created to reflect the current climate and objectives that guide the college’s marketing efforts. This plan is based upon observations and feedback provided by faculty, staff, and students. It will be fine‐tuned and adjusted as necessary to ensure that the marketing activities are well coordinated and continuously improved to create the most impact with the available resources. This plan is based upon the solid foundation of the University College brand. The marketing plan aims to strengthen the college’s reputation and enhance its visibility. In addition, it will encourage alumni, friends, donors, parents, students, prospective students, faculty, and staff to cherish their association with University College. It will inspire those who are not directly connected with the institution to take notice of its academic reputation and contributions to the community and beyond.
Brand Statement- The following brand statement is the foundation upon which much of the College’s marketing plan will be built: University College is a student-centered academic college that offers innovative undergraduate and graduate degrees. We have nationally recognized first-year programs, interdisciplinary courses, and academic support services such as orientation, advising and other