I need a colour pallet and logo designed for a new adaptive technology business.
The business name is Adaptive Concepts Australia and will become the sister business to an existing company, Melrose Wheelchairs ([url removed, login to view]).
The business will sell custom and high-end wheelchairs and other adaptive technologies for disabled athletes in Australia. The logo should portray reliability, energy and achievement.
The existing colour palette for Melrose wheelchairs is grey and orange - we'd like to carry the orange across to the new logo, but the tone/shade can be different and it doesn't need to be the primary colour.
The logo could take inspiration from the following brands that are aligned with the business objectives:
1. Australian Paralympic Committee - [url removed, login to view]
2. International Paralympic Committee - [url removed, login to view]
3. Disabled Sports Australia - [url removed, login to view]
We have been playing with the idea of incorporating some 'sport' elements in the design (i.e. a ski, wheel, etc). Please present at least 1 concept that includes this concept (and at least 2 without).
I would like at least 4 concepts presented (can be fairly rough), from which we work towards one to take to completion. At least 2 rounds of changes should be included. Full colour and reverse EPS files will need to be supplied.
Existing Melrose logo can be supplied if required.