Writing this because this field needs 100 chacacter, deadline 21 hours from now
- You will complete a case study analysing ‘What is the CSR strategy of my chosen MNE? What are the main activities, strengths and weaknesses of this strategy?’
- The aim is to apply theory and real world example (practice.)
Structure (Suggestions only – you cannot cover everything)
- Step 1: Choose a Fortune 500 MNE: This will be your ‘chosen MNE’ for the coursework.
- Step 2: Research the MNE’s CSR strategy. Start with the company’s own web site.
- Step 3: What are its main CSR activities?
- Step 4: What are the main strengths and weaknesses of its CSR activities?
- Step 5: What about the theories of CSR? Does Stakeholder Theory explain the MNE’s CSR strategy? Ensure you read and learn about Stakeholder Theory.
- Step 9: Always check that you are using lots of real world examples!