Hi,
Following some research around next steps to drive traffic and sales to our website [login to view URL] we are interested to explore blogs and e-zine articles being generated using the basis of our e-brochure but seeded into targeted travel / gadget blogs and e-zines to drive traffic and sales. This would be on a test basis and if successful and gives the ROI then could be an on going project. The partners in our business need this to be a task that can be outsourced so we can concentrate on other areas with our new ISTRAW being launched very soon that will also eliminate VIRUS allowing us to target Armed Forces and Government Agencies. This could also mean different styles of articles would be needed to target these other sectors on e-zines and blogs.
## Deliverables
We are a small company but with the new product we are looking to expand quickly with the partners and inventor of the product. If we can prove this model works and continues to work we would look to make this an ongoing part of our marketing strategy.
stage 1
The role would be blogs and e-zine articles for Travel and Gadgets to drive traffic and hopefully sales for the current ISTRAW
stage 2
If the above test works then roll out the idea for the new ISTRAW but with a different slant as this would also be targeting the new sectors and focusing on bulk sales to Armed Forces, Aid Agencies and Government Agencies as well as the larger retail market