Blog & Social Media Writer (English or Commun. Degree)

We need a very good writer who knows how to create outlines and construct well written articles that are compelling. BLOG & SOCIAL MEDIA NARRATIVE ARCH Most articles will be for Blogs and social media outlets(FB, Twitter) , so it is important that you know how to create a narrative arc in response to current events and customer experiences, to spread a story, that builds relationships with integrity. This person needs to be able to establish audience empathy within the story landscape, be a good writer, and have the creativity to suggest engagement opportunities or future articles to build that narrative. RESEARCH AND BACKSTORY RESEARCH For the article to be relevant, the article subject matter must be compelling, but also "talk at" backstory discussions in social media. You must be able to do research based on the article outline, and also perform SMM research to ensure your story is relevant. DEMONSTRATED COMMAND OF WORD USAGE AND SENTENCE STRUCTURE Those who can write grammatically correct but with no command of word usage, and sentence structure need not apply. EXAMPLE OF WRITING WE WANT "For visitors today, exploring Old Havana requires an appreciation of double standards. Grand façades of the opulent public buildings front proudly on to the wide boulevard of Paseo del Prado. However, the Neo-Classical Capitolio Nacional, resembling Washington's Capitol building and the elaborate Neo-Baroque Palacio del Centro Gallego, home to the Cuban National Ballet, sit close by a hotchpotch of creaking, dilapidated apartments. The global High Street has not reached Cuba. Here, the most instantly recognisable brand is one of revolution, with celebrated images of Castro, Camilo Cienfuegos and Che Guevara. Slogans that shout "Defend Socialism!", "Our Nation or Death!", "Socialism or Death!" rally a country in peril, or in the case of Guevara's "Love that is sane, is not love", kindle a reckless romance." This will be an ongoing project,