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The tourism sector needs careful management, as it is mainly supported by the availability of natural resources in New Zealand. The VICE approach ensures that there is a balance between conflicting needs and the satisfaction of the Visitor, the Industry, the Community and its Environment (Connell, Page & Bentley, 2009). These are social, economic and environmental factors, that need to reach a strategic middle ground in order to ensure optimum results, in line with the 2025 plans for the tourism sector in the country. Sustainable development ensures that the three sectors, social, economic and environmental departments are not negatively affected by development, through tourism in this case. The destination, which is New Zealand, has to be well-maintained in order to continuously stay attractive to the visitor, profitable to the economy and friendly to the environment, all at the same time. The VICE approach towards sustainability identifies human conflict as one