Visual merchandising is one of the most important aspects of retail, because it literally involves the layout in terms of floor plans and displays for retail locations. Of course, given the fact that brick-and-mortar locations are being challenged by internet retail tremendously, as evidenced by the massive growth of Amazon, and the fact that it has a market capitalization of around $1 trillion dollars, visual merchandising is as important as ever to entice customers to explore retail stores and make purchases.
It can be described as either an art or science, and certainly requires some understanding of psychology, as the way that a product is presented obviously has a direct effect or impression on the consumer, the same way that a logo can help with brand identification/loyalty. It is a field that requires understanding the demographic of the consumer, and appealing to their beliefs and values.
Visual merchandising involves designing the layout of a retail store, and exploring lighting and music options that will help the customer be comfortable enough to want to explore the store, and thus make as many purchases as possible. It also includes photography,
signage, and displays, and works to augment the environment in a way that will lead to more revenue for retail businesses, which will lead to profit, which can help a business grow, expand, and create more jobs.
Hire Visual Merchandisers
We are a organic cafe and grocery store inside a rustic Brunswick warehouse. We have an amazing location but our layout isn't working to help our sales. In March 2019 we renovated our store to build our new organic cafe and condense our grocery store. In the process of renovation we saw significant revenue and customer loses in the grocery store. For 6months we have been trying to put life ba...
We are looking for 2 t-shirts per hostel. Bellow a description of each hostel. The t-shirts will be to sell to our guests, so the idea is to have a nice design and not just the logo. We want the people to buy a shirt that represents the experience they lived in our hostels, but simple and with good design. Please take a look in some examples we like. Nice Way hostels is an hostel chain in P...