Google analytics plugin chrome jobs
...project which includes a simulation, data analytics charts, and text. I need all of these to be redone and improved. Here's what I'm looking for: - Refinement of the Simulation: The objective of the original simulation was to analyze a system. I need this part to be refined and improved upon. - Improvement of Data Analytics Charts: The original data analytics charts were created using Microsoft Excel. These need to be redone with more finesse and potentially using more advanced tools and techniques. - Text Revision: The text accompanying the project needs to be revised. This includes ensuring that the text is clear, concise, and well-structured. Ideal Skills and Experience: - Proficiency in simulation design and refinement - Strong background in data ...
...user-friendly ticketing system for our stadium events. - Sports Analytics Tool: Implementing a system that can provide real-time analytics during events. - Helios 2 Lider Camera Integration: Implementing this high-tech camera for surveillance and security purposes. This camera has been primarily used for detection and measurement of people and animals. - Detection and Measurement: Creating a system that can effectively detect and measure people and animals, based on the camera's findings. Ideal skills and experience for this project include: - Proficiency in VR and AR development for the virtual stadium experience. - Expertise in developing secure and efficient ticketing platforms. - Previous experience with sports analytics tools. - Familiarity with advance...
...like XSS, CSRF, insecure data storage, and insecure third-party integrations specific to LMS functionalities. Tool Proficiency: We require a freelancer familiar with security testing tools like Burp Suite to conduct a thorough analysis of the website's code and functionalities. PII Identification: Identify any Personally Identifiable Information (PII) being sent to third-party services like Google Analytics, Facebook Pixel, and Microsoft Clarity. Recommend alternative methods for data collection that minimize PII exposure, if applicable. Reporting: Deliver a detailed report outlining the findings of the assessment, including identified vulnerabilities, recommendations for remediation, and potential security risks associated with PII transmission. Skills and Qualificat...
...opportunities. Branding Logo, animated logo, and brand guidelines. Video/Animation Work Video shoot (1/2 day) in class with kids. These videos and photos will be used on website, social channels, as well as ads. Website Relaunch Website design and dev. B2B and B2C areas with intake forms and ecommerce for payments. Create 3 campaigns to launch in phases. This will consist of MONTHLY: Analytics Review Review data from previous month. Make adjustments based on strengths and weaknesses. Website Maintenace Website health check. SEO check and make sure everything is up to date and back site up. Video/Animation Work Compile weekly social content into a single video for website content. Content/ Social/ Blog Creation Create (2) blog posts and (4) social graphics to...
I'm seeking an experienced professional to check and implement our Google Tags, Analytics, and Ad settings for optimization and compatibility with our Squarespace website. The website has less than 10 pages. We do not need maintenance, just assistance with correcting/implementing the settings. If you possess strong proficiency in Google Ads, Analytics and Tag Manager, are familiar with Squarespace, and have a proven track record of similar projects, I'd love to hear from you.
1) Amazon Cloud Server: The ecommerce website will be hosted on Amazon Web Services (AWS) servers,...services at the checkout page with a checkbox for customers to easily add them to their order. 6). Access Control (Blacklist/Whitelist from Certain Countries): Implementation of access control to restrict or allow access to the website based on specified countries. This can include both blacklisting and whitelisting. 7). Support Google/Meta/Snapchat/TikTok Pixels: Integration with various tracking pixels (Google, Meta/Facebook, Snapchat, TikTok) for marketing and analytics purposes. 8). Support WhatsApp Messages or SMS After Purchase: Enabling communication with customers through WhatsApp messages or SMS after they complete a purchase. 9). Express Checkout Form. 10). In...
...opportunities. Branding Logo, animated logo, and brand guidelines. Video/Animation Work Video shoot (1/2 day) in class with kids. These videos and photos will be used on website, social channels, as well as ads. Website Relaunch Website design and dev. B2B and B2C areas with intake forms and ecommerce for payments. Strategy/Campaign Build Create 3 campaigns to launch in phases. Monthly: Analytics Review Review data from previous month. Make adjustments based on strengths and weaknesses. Website Maintenace Website health check. SEO check and make sure everything is up to date and back site up. Video/Animation Work Compile weekly social content into a single video for website content. Content/ Social/ Blog Creation Create blog posts and social graphics to sha...
We are looking for a skilled and experienced Etsy Digital Seller/Social Media marketer to help us drive traffic & get sales to our Etsy store. You will be responsible getting the viral digital products to sell and also creating engaging social media posts that promote our products and attract potential customers. Your main goal will be to increase visibility and s...essential for this role. The pay will be determined based on sales performance and in maximum rate, you will gain a constant percentage of each sale. If you are passionate about Etsy digital products and social media marketing and have a proven track record of driving results, we would love to hear from you. Relevant skills: - Social media marketing - Content creation - Online sales - Marketing analytics - Etsy List...
In this project, I'm needing assistance to extract text data from printed documents and entering it into Google Sheets. This task involves meticulous attention to detail to ensure the accuracy of the data entered. The project requires a freelancer with strong data entry skills and the following qualifications: - Proficient in Google Sheets and Microsoft Excel - Excellent typing speed - Previous experience with data extraction - Ability to work with printed documents - Good at data categorization and organization - Proven track record of accuracy - Strong attention to detail If you have these skills, please bid for this project. Thanks in advance for your time and effort.
I'm in need of a skilled freelancer who can deliver a well-rounded Google sheet to capture important aspects of monthly personal finance, it's crucial that the created sheet can be adaptable to handle text, numerical, and date/time data. Key features: - Data validation - Pivot tables - Conditional Formatting - charts/graphs To be a right fit for this task, you should have a strong grasp on creating and optimizing Google Sheets, with these particular functions. Showcasing your past work in similar projects will strengthen your application. I'm looking forward to collaborating with you on this project to create a solid and functional Google sheet.
1. We are seeking a proficient HTML5 and CSS3 expert to improve alummoottil.com. This website is purely HTML5 and CSS3 and there is no usage of javascript (except for google analytics) 2. Your task will be to optimize the performance of the website with the following objectives. a - Improve the website's loading speed b - Enhance its mobile responsiveness c - Increase the desktop performance (see performance report) from 46 to 100 d - Increase the mobile performance (see performance report) from 37 to 100 3. I do NOT want any changes to the existing look and feel. 4. I do NOT want any additional functionality. 5. Delivery must ASAP 6. The freelancer who is awarded must sign a Non Disclosure Agreement (NDA) and Intellectual Property Agreement (IPA). This will requi...
I'm looking for an SEO expert who can assist in boosting my carpet cleaning business to the first page of Google. Key Requirements: - **Keywords:** The aim is to rank for "Carpet cleaning services", "Professional carpet cleaners", and "Best carpet cleaning company". These keywords are crucial to our business and the expert will be tasked with ensuring they are effectively optimised. - **Targeted Area:** We are currently focusing on targeting the local area. It's imperative that the strategies implemented are able to drive local traffic and visibility. SEO Strategies: - **Backlink Building:** I'm interested in enhancing the backlink profile of our website. The freelancer should have a solid plan for building quality backlinks from reput...
...that reports copyright issues to the admins. Sales System: - A custom sales system must be developed and incorporated to manage digital music sales. - This system should enable direct downloads after purchasing tracks. - Allow customers to have lifelong access to their purchased files anytime. - It should have a secure downloads area to prevent unauthorised downloads. - Comprehensive sales analytics for artist and site owner use will also be needed. Sales must be done using stripe or paypal. Ideal skills/Special Requirements: Strong expertise in Web Development, UI/UX design, Database Management, E-commerce solutions, and Secure Digital Downloads Management is vital. Knowledge and interest in music, especially dance music genres, could be a great asset. You should be proactiv...
Hi there, I am seeking a skilled media buyer who is particularly proficient in Facebook and Instagram advertisin...geographical location (women having a long lasted wish to conceive a child. 1) German speaking located mainly in Germany, Switzerland and Austria and 2) English speaking locals in UAE and Saudi Arabia. - Driving suitable leads from Meta Ads to our Funnel. - Regularly testing and optimizing campaign metrics for maximum efficiency and effectiveness Ideal candidates will have an understanding of audience analytics and demographic targeting. A solid background in multimedia ad creation, especially video, is highly desired. Let's create leads and convert them into customers. If you're results-driven and have a track record of success with Media Buying, I'm ...
I need to score up my wordpress website in google pagespeed insight. Current score is 38 mobile★70 desktop. Reply Hab in beginning so i can reply. I need asap done this job Note: Remote job Only because i can't give credentials with you
...attention to these aspects of the website. - Test Case Creation: You will be required to create test cases for the website as they are currently unavailable. By doing so, you will essentially be putting yourself in the shoes of our users and assessing the website's strengths and weaknesses. Automated Testing: - Browser Compatibility: I need the website to be compatible with three major browsers (Chrome, Firefox, Safari) and require you to automate this testing. Ideal Candidate: - Proficient in PHP and Laravel: You should be well-versed with these technologies to understand the intricacies of the website. - Skilled in Manual Testing: Your experience in manually testing websites, particularly in evaluating Functionality, Usability and Compatibility, is crucial. - Automati...
I'm looking for a skilled Google Ads specialist to help me generate leads and sales. Key Responsbilities: - Develop and manage a Google Ads campaign with a focus on Google Search. - Optimize ad copy and targeting to attract local customers. - Monitor campaign performance and make adjustments to improve lead generation and sales. Ideal Skills: - Proven experience in managing successful Google Ads campaigns, with a specific focus on lead generation and sales. - Deep understanding of Google Ads, Google Search in particular. - Ability to target and attract local customers effectively.
...platform and its usage trends: Instagram, TikTok, Facebook, Twitter, LinkedIn 2. Basic experience in image and video editing tools (for example: CapCut, Adobe, etc) 3. Basic experience in consumer AI tools: ChatGPT and - you will use this to make/improve content 4. Basic knowledge of e-commerce and how shopping ads look 5. Proficient English 6. Understanding and usage of social media analytics would be an advantage. Tasks: Your task will be to take over our social platforms. We require the following post schedule:
 1. Facebook and Instagram: 1-2 posts per day. 2-3 stories per day. Late morning and early evening tend to work best. 2. TikTok: 1-3 posts per day. Mid-morning and late afternoon are ideal 3. Twitter: 3-5 tweets per day. Morning, noon, and early evening. 4. LinkedIn:...
I'm currently dealing with various implementation issues on my AEM website. The primary concern revolves around the incorrect integration of Adobe Analytics and Adobe Launch. The data not being tracked appropriately and some features aren't working as intended, creating a barrier in the website operations. Your role would be to diagnose the cause of these errors and rectify them. This would entail scrutinizing the system for technical fails, error codes, and implementation breakdowns. Relevant skills and experience: • Proven proficiency with Adobe Analytics and Adobe Launch • Understanding of AEM website operations • Ability to diagnose and resolve integration issues • Extensive experience in dealing with implementation errors Note: You will...
As a business on the rise, we're looking to strengthen our presence on Instagram. Our ideal freelancer should be capable of: - Crafting engaging, brand-consistent content, - Actively engaging and conversing with our followers, - Conducting analytics and reporting to guide our Instagram growth strategy. A strong background in Social Media Management, particularly Instagram, is a must. Additionally, having a knack for creative content creation and being adept in social media analytics will be immensely beneficial. Help us maximize our brand's potential, join us in taking our Instagram presence to the next level.
...website optimization, content creation, and link-building to improve search engine rankings and drive traffic. Social Media Marketing: Manage and grow our social media profiles (Facebook, Instagram, LinkedIn, etc.) by creating engaging content, running ads, and interacting with the community to increase brand awareness and customer engagement. Google Ads: Create and manage Google Ads campaigns, ensuring high conversion rates and ROI. Monitor analytics and adjust strategies as needed to optimize performance. Video Content Creation: Produce high-quality video content that aligns with our branding and marketing goals. This includes promotional videos, how-to guides, and customer testimonials. CRM Integration: Assist in integrating email applications with our CR...
Looking for a NextJS developer to build a dynamic landing page with animations and a simple backend for document management within 1 week. Ideal for someone who enjoys creating engaging web experiences and simple, effective backend solutions. Tasks: • Build a landing page with animations using NextJS and Gsap animation plugin. • Develop a simple backend for uploading and accessing lecture documents. Requirements: • Experience with NextJS and basic backend development. • Ability to complete the landing page in 1week. To Apply: Send your resume and examples of past work.
As an ETL Expert Data Engineer with Airflow expertise, I ...Airflow expertise, I require a professional who can take on a sophisticated data integration task. Key Responsibilities: - You will be responsible for data integration. - The data will be pulled from various APIs. - The processing logic required is advanced, aimed at facilitating analytics and machine learning. You should possess: - Extensive ETL experience. - Deep knowledge of Apache Airflow. - Proven track record in handling complex data integration tasks. - Capability in building data pipelines for advanced analytics. - Familiarity with APIs, ensuring efficient data extraction. - Strong problem-solving skills and attention to detail. I am looking for someone who can take this project and deliver high-quality ...
write a headless chrome python script which will visit given list of URLs/websites aftear each config delay in seconds. script will use different ip in each iteration of list urls visit. it will keep running untill ip list end .
I'm in search of a seasoned WordPress freelancer who can work with me on a long-term basis. The ideal candidate should be proficient in a variety of tasks, including theme customization, plugin installation and configuration, as well as content creation and management. Key Responsibilities: - Customizing themes to meet specific requirements - Installing and configuring plugins to enhance site functionality - Creating and managing high-quality website content Ideal traits and skills: - Proficient in WordPress, with experience in customizing themes and configuring plugins. - Skilled in content creation and management. - Understanding of website design and branding, particularly in a clean and professional style. I foresee regular updates and changes being required, and thus s...
I am in need of a Google Ads specialist who can help me resolve policy issues related to my main website. - *Scope of the Project:* - I need assistance with resolving ad disapprovals and site suspensions that my website is facing in relation to Google Ads. - *Ideal Freelancer:* - Should have a strong understanding of Google Ads policies. - Proven experience in resolving ad disapprovals and site suspensions. - A successful track record in remedying policy issues and restoring accounts. This project will require an expert who can navigate the complexities of Google Ads policies and rectify the issues effectively. All I need is a solution for my main url to be able to go on google ads. Even if it's a landing page with same domain....
I need a full stack developer to create a digital marketing tracking website with specific features and a minimalistic design. Key Features: - Conversion tracking - Analytics dashboard - Ad campaign management - Click tracking - Ability to onboard new advertisers and publishers The ideal candidate should have experience in full stack web development, particularly in creating tracking and analytics tools. Your UI/UX design skills should also be top-notch to achieve the minimalistic style I'm looking for. Please include your relevant experience and example projects in your proposal. Examples:
Google ads only reasonable ads management individual required to start on ads
Scope work only setup running sonarqube locally, run Sonarqube analytics + unit test to Sonarqube code use : nextjs,javascript,typescript
We are in need of a highly skilled Laravel expert team to continue development on existing web application, specifically with a focus on reporting and analytics. The specific Task - Requirements Document will be provided. Project will be developed by Phases(milestones), total 12. Selected team will be having opprtunity to work for long term! Skills and Experience: - Extensive experience in reporting and analytics!!!*** - Extensive experience in Laravel development - Proficiency in Laravel customization and optimization - Strong understanding of Gitlab - version control !* - Strong understanding of web development principles and best practices - Ability to work on a large-scale project and deliver high-quality results - Excellent problem-solving skills and attention to detail...
We are in need of a highly skilled Laravel expert team to continue development on existing web application, specifically with a focus on reporting and analytics. The specific Task - Requirements Document will be provided. Project will be developed by Phases(milestones), total 12. Selected team will be having opprtunity to work for long term! Skills and Experience: - Extensive experience in reporting and analytics!!!*** - Extensive experience in Laravel development - Proficiency in Laravel customization and optimization - Strong understanding of Gitlab - version control !* - Strong understanding of web development principles and best practices - Ability to work on a large-scale project and deliver high-quality results - Excellent problem-solving skills and attention to detail...
I'm in need of an adept SEO expert for personal use. The main goal of the project is to elevate my website's ranking on Google. I'm looking for a specialist who understands the intricate workings of Google's algorithm and can ensure my site is optimized in line with current best practices. Ideal Skills and Experience: • Proven track record in improving website rankings on Google • Comprehensive understanding of Google’s algorithm updates • Proficiency in keyword research and SEO strategy implementation • Demonstrated ability to perform website audits. Your efforts will be aimed specifically at improving my Google rankings, although if it also improves my standing with other search engines that would be a bonus, although...
...WordPress on your web hosting platform. Most web hosting providers offer 1-click WordPress installation. Learning Management System (LMS) Plugin: Explore free or freemium LMS plugins like LearnDash or Tutor LMS. These offer basic course creation, enrollment, and content delivery functionalities. Theme Selection: Choose a free WordPress theme optimized for eLearning platforms. Popular options include Astra or OceanWP. These themes are customizable and integrate well with LMS plugins. Stage 2: Development and Integration (2-4 weeks) Course Creation: Develop your course content (video lectures, quizzes, downloadable resources) and structure it using your LMS plugin. User Dashboard & Profiles: Utilize the built-in user management features of WordPress to create user...
...bank data entered by the contractor during registration and the amount to be paid from this account. Subsequently, for already registered users, these accounts and files should be generated 5 days before the end of the month. If on some day there were no registrations on the site, then files and accounts should not be generated. * Improve the Newsletter plugin so that an email is sent every time you register/deregister. Create, without a plugin, a daily newsletter of advertisements to users according to the categories entered during registration, the last 10 advertisements at a certain time of day. It should be possible to enable/disable this newsletter from the admin panel * Create in the admin panel the ability to enable/disable automatic sending of invoices * Change ...
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...can help maintain my website's SEO and drive targeted traffic to it through social media and Google Ads. The project has an urgent timeline, so someone who can deliver high-quality work quickly is essential. Your responsibilities will include: - Regularly updating and optimizing on-page and off-page SEO elements - Conducting thorough and effective keyword research to improve search engine ranking - Creating and implementing a social media strategy to boost engagement and drive traffic - Setting up and managing Google Ads campaigns to attract relevant visitors - Providing regular reports on the performance of the SEO and SSM efforts Ideally, you should have: - Proven experience in SEO, SSM, and Google Ads with a strong track record of driving traffic - Excell...
We are in need of a highly skilled Laravel expert team to continue development on existing web application, specifically with a focus on reporting and analytics. The specific Task - Requirements Document will be provided. Project will be developed by Phases(milestones), total 12. Selected team will be having opprtunity to work for long term! Skills and Experience: - Extensive experience in reporting and analytics!!!*** - Extensive experience in Laravel development - Proficiency in Laravel customization and optimization - Strong understanding of Gitlab - version control !* - Strong understanding of web development principles and best practices - Ability to work on a large-scale project and deliver high-quality results - Excellent problem-solving skills and attention to detail...
I'm in need of an ASP.NET developer with...strong background in database integration. The primary purpose of the website will be system development, focusing on certain essential features. Key Responsibilities: - Develop the website using ASP.NET - Integrate databases seamlessly System Development Features: - Implement user authentication and authorization - Ensure efficient data management and storage - Set up robust reporting and analytics functionalities Ideal candidates should have experience in ASP.NET development, particularly in integrating databases and building system development projects. Previous work on user authentication, data management, and reporting within ASP.NET is highly desirable. Please provide examples of your work or specific experience in these area...
...Arabic and English language required for website (Language option in website not Google Translation). - When a user lands on the website, it should be in Arabic and the website structure should be in Arabic format. When a user changes to English, the language and website structure should change. - Suggestion on website hosting where the website can manage huge volume of traffic and should have excellent loading speed. - Share us the list of ecommerce website themes and get it approved before starting the work. - The website should be built using the latest version of WordPress and WooCommerce, with all necessary plugins installed and configured. - The website should have a user registration and login option. (Google Sign up and manual Sign up). - The website should have...
I am in need of a highly experienced Laravel developer who will work on the backend of my Android application, which is a Reward earning/Bidding app. I'm looking for developers skilled in managing APIs and databases within an admin panel. Specific requirements include: -User management -Content management -Analytics dashboard -Payment API -Email marketing API Database expertise must include: -MySQL These elements are integral for the functionality and efficiency of the application. I am looking forward to collaborating with someone who can deliver these specifications.
I need someone to generate engaging YouTube shorts and build a long-term content strategy. Key Responsibilities: - Create appealing, high-quality YouTube Shorts - Develop a long-term content plan for YouTube - Engage with the audience to increase retention and attract more subscribers - Monitor YouTube analytics to improve performance My budget is fixed I will pay 5$ in per video
We are looking for an expert in Machine Learning to help us extract value from our data. Ours is a data-intensive project demanding heavy analytics and normalisation of textual, numeric and image data RESPONSIBILITIES Understanding business objectives and developing models that help to achieve them, along with metrics to track their progress Develop scalable infrastructure that automates training and deployment of ML models Managing available resources such as hardware, data, and personnel so that deadlines are met Data visualizations and data comprehension Brainstorm and Design various POCs using ML/DL/NLP solutions for new or existing enterprise problems. Work with and mentor fellow Data and Software Engineers to build other parts of the infrastructure Effectively communicating ...
Hi Md A., I noticed your profile and would like to offer you my project. We can discuss any details over chat.
...need of an experienced Wordpress expert who can assist me in fixing some critical plugin issues on my website. The ideal freelancer for this job should have solid experience in troubleshooting and optimizing Wordpress plugins. Key Tasks: - Fix the order/checkout/pay section - Create a minimum order of 6 for 7 products - Adjust product display from 9 products per page to 30 products - Rearrange product placement in the catering section (I want to put the most popular items first in line) - Implement "Message on Cake" only for cake items. as the previous developer add it to all the products :( - Include add-ons for two products Please, only apply for this job if you have demonstrable expertise in resolving plugin-related issues in Wordpress. Your past projects an...
I'm seeking a skilled digital marketer to manage and optimize my Google ads campaign with the primary goal of boosting sales revenue. The campaign is aimed solely at local customers. Key Responsibilities: - Manage and optimize Google ads campaign - Focus on driving sales from local customers - Set realistic and achievable sales targets The ideal candidate should have: - Proficiency in Google Ads and Google Analytics - A proven track record in managing successful Google ads campaigns - Experience in targeting local customers - Strong analytical and problem-solving skills - Excellent communication and reporting abilities Your primary focus should be on increasing conversions and sales, so please share past successes in similar projects.
...bank data entered by the contractor during registration and the amount to be paid from this account. Subsequently, for already registered users, these accounts and files should be generated 5 days before the end of the month. If on some day there were no registrations on the site, then files and accounts should not be generated. * Improve the Newsletter plugin so that an email is sent every time you register/deregister. Create, without a plugin, a daily newsletter of advertisements to users according to the categories entered during registration, the last 10 advertisements at a certain time of day. It should be possible to enable/disable this newsletter from the admin panel * Create in the admin panel the ability to enable/disable automatic sending of invoices * Change ...
I have a wordpress website, it has a plugin I use, but when people go to the website to use from mobile, it is clunky. What I want is an IOS and Android App that will allow a user to login and use only the pages of the plugin, i.e view and edit projects, tasks etc, everything functions, but I want to remove the framework around it, so the app will just run the plugin component to it and maybe allow them to edit their wordpress user profile, i.e update their details. The plugin I am using is called Taskbuilder The app should; 1. Provide a login screen (which is the wordpress login credentials) 2. Go straight to the plugin page but dont show the wordpress dashboard and frames etc.
I'm in need of a Google Ads magician for my e-commerce website, besolid.in. The goal is to generate more sales, specifically within the adults 25-54 age range. The ad strategy should highlight our women's clothing line. Skills and experience needed: - Solid Google Ads Experience - Understanding of the e-commerce environment - Ability to target the 25-54 age demographic - Successful experience with fashion/clothing ads - Results-driven approach: the main goal is to increase sales. Get in touch if you think you can drive my sales through the roof!
I am actively seeking a Google Ads specialist who can assist in increasing my overall sales revenue. Key requirements for the venture involve: - Comprehensive knowledge of Google Ads. The expert should understand campaign setup, optimization, and continuous management. - Experience with physical goods advertisement. The expert should have a track record of successful Google Ad campaigns related to physical products targeting the general public. - Detailed sales-driven strategies. The expert should offer methods of tracking ad efficiency and giving feedback on potential improvements for ad campaigns to drive increased sales figures. Over al all we need is increment in sales on website through google ads.
I am seeking assistance from individuals who can help me acquire a substantial number of 5-star reviews on Google for my company. - I need between 10 and 50 reviews to be posted over an extended period of time rather than all at once. - While I appreciate reviews from all over the world, it is particularly important for my business to have a diverse range of reviews, including those from my local area. - Integrity and professionalism are key; all reviews must be genuine, of high quality, and comply with Google's review policies. Ideal candidates for this project should have: - Experience in managing online reviews, particularly on Google - Ability to source reliable reviewers who are able to create high-quality, 5-star reviews - Understanding of the importance of di...