Three Animated Logo (related to each other) For One Company
- Status: Closed
- Prize: $110
- Entries Received: 18
- Winner: CrisNeftali
Contest Brief
Hello everyone,
we are looking for a new approach for several logo animations of the SWR company.
__________
1st Animation SWR Logo An example video with the current logo animation can be found here: File ONE
2nd animation SWR Watermark Information about the use of the SWR Watermark and what it looks like at the moment can be found here: FILE TWO
3rd animation from SWR to mark new, especially digital formats, see also New Moving Image. You can find information about this here: FILE THREE
___________
Ideally, the three animations are related or are offshoots of a new SWR logo animation. The animations should be designed without sound.
We would like to emphasize the following design aspects in particular:
++ Our design supports, marks and connects content.
++ The design of SWR is clear and reduced.
++ We avoid unnecessary complexity or gimmickry.
++ The basis for fonts is the Thesis family. Only in exceptional cases and after consultation can decorative fonts be added.
++ the SWR double arrow - a component of logos of superordinate brands and offers - is never used alone, not as a decorative element, not as a functional element and not in isolation.
Use only Thesis-Font - File FOUR
Current Overlay - File "SWR_Fernsehen_Logoanimation_Download_5s_16x9_overlay_200811"
All the Logos in the File "LOGOS"
All Colors in File "COLORS"
White is the primary color and characterizes the visual appearance, it is the background, stage or platform color and is used for typography and icons on dark backgrounds and motifs
Oxford Blue is a secondary color and is used as background, stage, platform and typographic color
Ice Blue is a secondary color and is used as stage color, typography color and icon color
Black is a secondary color and is used as a typographic color
Deep Purple is a secondary color and is usually only used for typographic accents
Cerulean is the highlight color and is used for functional elements, icons and graphic accents.
Recommended Skills
Employer Feedback
“Very good Designer!”
WorkingPlace, Switzerland.
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