The "American-African" Experience: T shirt & Hoodie Design

Contest Brief

We are a streetwear brand dedicated to connecting the African immigrant to their chosen home outside the continent, through edgy clothing that tells a story and bridges the gap between the two places. Launched in the United States in 2018, our vision is to start by connecting the “American-African” (African immigrants living in America as either citizens or permanent residents) to clothing that is an expression of both cultures, eventually moving beyond America to all the places around the world that Africans have come to call their second home.

With an estimated 2.1 million African immigrants living in the United States and an additional 4.6 million in the E.U., we see a significant opportunity to cater to these individuals with a brand dedicated to celebrating their two homes. While so many clothing brands exist that are focused on African heritage (using kitenge, Ankara and other ethnic patterns), we are yet to see one that is truly aimed at merging and celebrating two vastly different cultures in clothing that can be worn every day. We intend to be that brand and bridge that gap.

Your challenge, should you choose to accept it, is to put your spin on our vision and turn that into a series of graphics that can be printed on a line of t-shirst and hoodies. Not only is there a cash prize, but the winner will score a paid position as a creative director for our brand and get to see their designs worn by people all over the world.

Good luck!

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Employer Feedback

“Very professional and responisve. ”

Profile image yvonnekyayonka, United States.

Top entries from this contest

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Public Clarification Board

  • mesteroz
    mesteroz
    • 4 years ago

    #7 #8 #9

    • 4 years ago
  • mesteroz
    mesteroz
    • 4 years ago

    #7 #8 #9

    • 4 years ago
  • mesteroz
    mesteroz
    • 4 years ago

    #7 #8 #9

    • 4 years ago
  • DesignerZ506
    DesignerZ506
    • 4 years ago

    Hello! Please check #57 Thanks!

    • 4 years ago
  • raihan397
    raihan397
    • 4 years ago

    Sir please check my design, 30 - 38....... it's only for your concept based t-shirt design. Let me know if you like this or need any kind of changes....

    • 4 years ago
  • raihan397
    raihan397
    • 4 years ago

    Sir, please check my entry 30 - 36. I hope you like this. If you need any kind of changes, let me know. i will try to my level best, thank you....

    • 4 years ago
  • ImHion
    ImHion
    • 4 years ago

    Check #28 please, thanks.

    • 4 years ago
  • yafimridha
    yafimridha
    • 4 years ago

    "" Your challenge, should you choose to accept it ""
    classic i really like this line

    • 4 years ago
  • SakibHasanRuhin
    SakibHasanRuhin
    • 4 years ago

    Please check my entry #19 . If wish give me a feedback. I'll submit more entries if you wish.

    • 4 years ago
  • haquemasudull77
    haquemasudull77
    • 4 years ago

    Working

    • 4 years ago
  • amit1sadukha
    amit1sadukha
    • 4 years ago

    plz check 12, 13

    • 4 years ago
  • adalbertoperez
    adalbertoperez
    • 4 years ago

    Hi, I'm working on it!

    • 4 years ago

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