Rock Candy Logo and Brand Identity

  • Status: Closed
  • Prize: $400
  • Entries Received: 985
  • Winner: iaru1987

Contest Brief

Name of Business: Rock Candy

Describe business in a few short sentences: We are a makeup, cosmetics and skincare company. We are in the business of selling airbrush makeup and airbrush equipment to the general public and to everyday women. We will also have skincare and cosmetic products.

Vivid colors (think rock candy)

Target audience: Millenials and Gen X’ers who buy tarte, urban decay, drunk elephant, too faced. Women/men who are into trying the latest makeup trends and skincare products. People looking for great products and a brand vibe/story that they connect with. People looking for the perfect makeup. People who want to look younger and have flawless-looking skin.

What is their age, sex, income, city they live in, hobbies, etc.: Women and some men who love makeup, or who are obsessed with cutting edge beauty trends. Urban and suburban. Natural, vegan, cruelty-free advocates. Busy women... because airbrush is a way to put your makeup on fast.

How does target audience think, communicate and get info: Social media, internet, influencers, friends and family

Challenges target audience faces: Fear of using compressor.

What are some trends in the market that we love or hate: We love that the trend of airbrush makeup is becoming more mainstream, and so is using makeup techniques that professional makeup artists use (i.e. contouring). We hate cheap Amazon knockoffs.

What makes your company different and better than your competitor: Minimal barrier of entry. Customer Service heavy. Natural, vegan, cruelty free. Hi-end accessible packaging, designed with the end user in mind to make it easy and approachable. Competitors just throw stuff in a box and hope for the best.

What do you want your logo to communicate about your company or products: We want it to feel very current, ahead of the curve, not old-school. Vibrant and youthful, but not childish. Approachable. Intriguing. Unique. Trend-setting.

What really excites you about your business and brand: Our passion is getting this into the hands of every woman in America. This is so easy to use and it will be a thrill to see women using this for the first time and loving it and chucking all their other makeup in the trash.


Are there any elements that you would like to see included in your logo design? Any you DO NOT want to see? Do not include a woman’s face.


Do you have any ideas for the style of font in your logo: Open to all font ideas. Not frilly. No scripted or handwritten.

Open to all color schemes.

Recommended Skills

Employer Feedback

“very nice. thank you!”

Profile image kellybbgk, United States.

Top entries from this contest

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Public Clarification Board

  • Koushik3
    Koushik3
    • 5 years ago

    Working on it.

    • 5 years ago
  • ayanp
    ayanp
    • 5 years ago

    Please check.... #2333

    • 5 years ago
  • Shakil361859
    Shakil361859
    • 5 years ago

    #982

    • 5 years ago
  • Ishan666452
    Ishan666452
    • 5 years ago

    Please check #2413

    • 5 years ago
  • ingenova
    ingenova
    • 5 years ago

    Hi Sr......
    The participant Curp L. denounced my design and they have erased it, but he is not the owner of the source, several of us have used it in this competition and it is not fair that for a bad competitor I have to lose my job, you know what I did 3 designs, when you asked for it to be a tipewrite style letter, I made a variation of my own designs with the same colors to fit what you requested ..... Please help me, it's not fair .... or you can buy my design directly in my profile.

    • 5 years ago
    1. Curp
      Curp
      • 5 years ago

      You used my design taste and direction, you copied my style and my selection of design!!

      • 5 years ago
  • ingenova
    ingenova
    • 5 years ago

    Dear Kelly ... my entry was deleted, but you can find it in my profile, it was colorful and you put 5 stars in it ... maybe you can choose another one of my entries and I'll send you the files of the one you had selected ....Regards!!

    • 5 years ago
  • JenyJR
    JenyJR
    • 5 years ago

    400$ for only just free font.......:)

    • 5 years ago
  • graphicshape
    graphicshape
    • 5 years ago

    please check my entries #255 #225 #220

    • 5 years ago
  • Ashik0682
    Ashik0682
    • 5 years ago

    Dear sir, please check out entry # 2575.

    • 5 years ago
  • Htawati Ly
    Htawati Ly
    • 5 years ago

    if you want any edit please tell me .

    • 5 years ago
  • fajar923
    fajar923
    • 5 years ago

    Everyone is same logo design

    • 5 years ago
  • fajar923
    fajar923
    • 5 years ago

    Open please

    • 5 years ago
  • maruf001N
    maruf001N
    • 5 years ago

    #2613 check pls

    • 5 years ago
  • Koushik3
    Koushik3
    • 5 years ago

    Working..........

    • 5 years ago
  • cautruong
    cautruong
    • 5 years ago

    Please check my Entry #604 . Thanks

    • 5 years ago
  • faridyahmad28
    faridyahmad28
    • 5 years ago

    Please Check and Rate #379 #373

    • 5 years ago
  • rifathasan201888
    rifathasan201888
    • 5 years ago

    Sir,You are great.

    • 5 years ago
  • hmnasiruddin211
    hmnasiruddin211
    • 5 years ago

    Check update #1677 #1685
    And let me know about it. Thank you.

    • 5 years ago
  • designertarikul
    designertarikul
    • 5 years ago

    please check my entry #560 & #598 , provide your valuable feedback

    • 5 years ago
  • BILALHUSSAIN99
    BILALHUSSAIN99
    • 5 years ago

    please check #1903

    • 5 years ago
  • ayanp
    ayanp
    • 5 years ago

    please check #2333

    • 5 years ago
  • Shakil361859
    Shakil361859
    • 5 years ago

    sir please check #982

    • 5 years ago
  • Rahat18
    Rahat18
    • 5 years ago

    Please Check my Entry - #387

    • 5 years ago
  • TheICTech
    TheICTech
    • 5 years ago

    Hey Sir, I have a great logo design for you i'm sure you will like it please open the contest if possible

    • 5 years ago
  • abdessamadsaouip
    abdessamadsaouip
    • 5 years ago

    sometimes the contest holder doesn't have a slight idea about logo designs ...

    • 5 years ago
  • SarbiniAbi
    SarbiniAbi
    • 5 years ago

    check mine #456 please

    • 5 years ago
  • riyazhusain500
    riyazhusain500
    • 5 years ago

    sir please open the context again ,I want submit my last fantastic entry.

    • 5 years ago
  • PureMechatronics
    PureMechatronics
    • 5 years ago

    Hi there, May i ask you to check my entry #1504 . Thanks!

    • 5 years ago
  • noyonmailbox007
    noyonmailbox007
    • 5 years ago

    I think you did not check this full view #613
    Just click #613 this entry and view full look.

    • 5 years ago
  • dhavaladesara492
    dhavaladesara492
    • 5 years ago

    Hi please check #2019 , #2021 , #2023 .

    Thanks,
    Da Designs.

    • 5 years ago
  • shakilll0
    shakilll0
    • 5 years ago

    1506

    • 5 years ago
  • sabuj29
    sabuj29
    • 5 years ago

    #extended

    • 5 years ago
  • tarekrfahmy
    tarekrfahmy
    • 5 years ago

    #1764 , #1822 , #1826

    • 5 years ago
  • arpee187
    arpee187
    • 5 years ago

    #293

    • 5 years ago
  • arpee187
    arpee187
    • 5 years ago

    #293

    • 5 years ago
  • arpee187
    arpee187
    • 5 years ago

    #293

    • 5 years ago
  • esakhan91
    esakhan91
    • 5 years ago

    #extended

    • 5 years ago
  • faisalaszhari87
    faisalaszhari87
    • 5 years ago

    #extended

    • 5 years ago
  • rsdesiznstudios
    rsdesiznstudios
    • 5 years ago

    #2525

    • 5 years ago
  • graphner
    graphner
    • 5 years ago

    Please Check my Entry - #2638, #2637 :)

    • 5 years ago
  • nandagasperini
    nandagasperini
    • 5 years ago

    #2500 #2499 #2498 pls. thank you

    • 5 years ago
  • dhavaladesara492
    dhavaladesara492
    • 5 years ago

    Hi please check #1967 , #2019 , #2021 , #2023 , #2099 , #2250 , #2267 .

    Thanks,
    Da Designs.

    • 5 years ago
  • syedahmed18
    syedahmed18
    • 5 years ago

    CHECK #1370

    • 5 years ago
  • Lathadurai35
    Lathadurai35
    • 5 years ago

    Please check my Entry #329 ,351 & 383

    • 5 years ago
  • rabbani3519
    rabbani3519
    • 5 years ago

    Sir, Please consider my proposals at entries #2140 #1802 #2343 #1241 and #1922. Thank you very much.

    • 5 years ago
  • GirottiGabriel
    GirottiGabriel
    • 5 years ago

    Please check #1318

    • 5 years ago
  • RAZIBMONDAL
    RAZIBMONDAL
    • 5 years ago

    i failed to upload my final entry. Please check comments box of #1770 . Thanks

    • 5 years ago
  • masterdesigner7
    masterdesigner7
    • 5 years ago

    Please check and feedback #2510

    • 5 years ago
  • anandgaurav311
    anandgaurav311
    • 5 years ago

    I don't understand if contest holder just want typewriter font text then why this contest.. you can type yourself , i really don't understand his/her judgement , simple typing entry get 5 star and 1 star for creativity and original designs.

    • 5 years ago

Show more comments

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