Print Ads for Craft Brewing Industry Awards Magazine

  • Status: Closed
  • Prize: $200
  • Entries Received: 8
  • Winner: zilzdebora

Contest Brief

CHILL [login to view URL] an award winning temperature controlled logistics company (think cold storage and cold transport) are sponsoring the craft brewing awards and have an opportunity to place an ad in the awards magazine.
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DEADLINE is FRIDAY 25th May 11 am AEST (sydney australia)
FILE SPECS - These are based on a final book size of 21cm wide and 27cm high.
-Half page advert: 19x12cm - No Bleed
-Supplied as a PDF
-CMYK
-300dpi
-All fonts outlines
-All logos and copy must be set a minimum 20mm away from the edge of page
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Ideas and Fire Starters
Craft beer is a process that starts and finishes with love, passion and dedication. Read a little about craft beer to understand who you re targeting. think hipsters, beards and beer swilling blokes but theres a few chicks too. Think purity, Think art, think art meets science.
CHILL is a cold logistics company like no other. Dedicated, passionate and committed.
CHILL provide end to end solutions from temperature controlled import of air and sea freight --> cold storage ---> pick pack and distribution --> refrigerated delivery ---> refrigerated equipment rental --> refrigerated truck building. All of these services are relevant and may be useful to this industry.
But they are clever, crafty, funny, story telling, joking , drinking brewers so we want to catch there attention in a simple yet clever way.

Just an idea........What about a cool digi graphic style mini comic strip, simple few cells of a of some hipster brewers chatting about needing some storage for their hops, pre chilling kegs, and transport / events storage.....

Some other ideas......Others ... could play on:

"keeping the HOP - HIP"

"Licensed to Chill ... (your kegs, cases and hops)"

"ROLLing out your beer - without ROCKing the merchandise"

*******dont forget to check out our socials to get a feel for who we are. Youll find them on the bottom of our [login to view URL]*****

Primary messaging
*Storage
*Transport
*Rental
Secondary messaging if included or conveyed visually
*Truck Build
*Promo

Phrases we use although not essential unless it fits design.
CHILL - Delivering the moments that matter
We rent, store, sample and deliver

Mandatories - LOGO with cities and inclusion of website and use only fonts present in the brand page. Font under Main logo is amoeba

Attached are :
Ideas we have had internally for the ad.
CHILL Logo page
Examples of current company literature

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Employer Feedback

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Profile image swadeboot, Australia.

Public Clarification Board

  • sanjaynirmal69
    sanjaynirmal69
    • 2 months ago

    Hi! CH please review #8 thank you.

    • 2 months ago
  • rajaitoya
    rajaitoya
    • 2 months ago

    WORKING...

    • 2 months ago
  • daphydeez
    daphydeez
    • 2 months ago

    Please let me know if there comments or suggestions on #3

    • 2 months ago
  • ArtOfDave
    ArtOfDave
    • 2 months ago

    are you hoping for a final piece or will you accept a sketch of an deal with part of if worked up, only just found this contest and time is short, thanks.

    • 2 months ago
    1. swadeboot
      Contest Holder
      • 2 months ago

      hi dave welcome aboard. I need to submit finished art COB AEST tomorrow. I might be able to squeeze a few more hours out of it but can also give you guidance along the way

      • 2 months ago
  • daphydeez
    daphydeez
    • 2 months ago

    Working on it

    • 2 months ago
  • alberhoh
    alberhoh
    • 2 months ago

    I am working on it.Thanks!

    • 2 months ago
    1. swadeboot
      Contest Holder
      • 2 months ago

      awesome. Look forward to seeing what you got.

      • 2 months ago

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