Logo + Business Card + Vehicle Livery
- Status: Closed
- Prize: $600
- Entries Received: 144
- Winner: WEB21DESIGNER
Contest Brief
Hello Freelancers!
I am working on a new business with a name "Indulgent Recruitment & Marketing Inc." The main idea behind it is it's a high-end recruiting business and these logos would be used to market to both employers and prospective recruitees.
You need to create 4 items:
- Dark version of logo
- Light version of logo
- Business card design, using such logo
- Vehicle graphic that will be vinyl-wrapped on a promotional car
PROMOTIONAL VEHICLE
First of all I want to talk about the automobile. The main requirement is that the logo looks good on the car. It is a 2016 Camaro SS in white color with black interior. It has factory white gloss paint with mostly white sections, but also gloss black accents, like this one:
http://cdn.getauto.com/photos/4/95984/1c/1G1FH1R7XG0126538-1c.jpg
I also found some wireframes: https://www.the-blueprints.com/blueprints-depot/cars/chevrolet/chevrolet-camaro-2016.png
I want to have all the white gloss body panels wrapped in matte ("flat" - non-shiny) white vinyl, but will entertain ideas. If you're not familiar with concept of wrapping a car, it is essentially like getting a paint job, except it's more like wallpaper; here's example: http://s3-media4.fl.yelpcdn.com/bphoto/Eb0Wz7UELRqSb3pZyd8i5g/o.jpg
...this one is plain matte gray, but you could get as crazy with graphics as you want.
I want to keep the black accents gloss ("nostrils" in the hood, and the under-bumper in the back), and put on big black gloss wheels, and also 5-piece black gloss lip kit like this one: https://blog.stillen.com/2016/05/street-scene-2016-chevy-camaro-ss-body-kit/
So, the idea here is you can play with the white matte background and use some gloss sections if you will. I'd like to see anything from a very conservative and subtle use of the logo and graphics, to very liberal 2-tone paintjob type of thing. Get as creative as you'd like; I'll try to comment on your direction as you go along.
I really like the idea of using geometric shapes like these:
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwiH55jKivjQAhUL0WMKHV2jC0sQjRwIBw&url=https%3A%2F%2Fopenclipart.org%2Fdetail%2F221506%2Fflowers-pattern-in-a-circle&psig=AFQjCNG_HBl6I2iO9DyqCWhL23BSB3SS2w&ust=1481956035617315
http://us.123rf.com/450wm/maxkrasnov/maxkrasnov1401/maxkrasnov140100049/25013562-vector-seamless-monochrome-circle-pattern.jpg?ver=6
http://wolffdesignshop.com/wp-content/uploads/2015/02/circle-pattern.png
https://s-media-cache-ak0.pinimg.com/736x/fb/0c/a0/fb0ca039385a598d3efa62011001592e.jpg
http://1920x1080hdwallpapers.com/image/201505/abstract/1369/circle-drop-line-pattern-650x366.jpg
http://static8.depositphotos.com/1464986/977/v/950/depositphotos_9778447-stock-illustration-ornamental-gold-circle-pattern.jpg
LOGOS
- Need dark and light version
- One needs to look amazing on the car
- Need to look good against dark/light sections of this scrollable front page: indulgentrmi.com (which is work in progress, but in general the website template supports either "light" or "dark" version of these front pages)
- Needs to have words "Indulgent Recruitment Marketing" with emphasis on "Indulgent" and potentially an ampersand ("&") separating the other two words
- I don't have any particular color theme in mind, or whether to even use color; if you do attempt to use color, I think my preference is gloss black with hint of purple.
BUSINESS CARDS
Needs to be 2 face:
Front: gloss picture of beautiful mansion with expensive car in driveway, utilizing the logo, potentially in some "tear off" corner on matte white background
Back: Matte white background with picture of person, title, email, cell, facebook, and instagram
==============================
I will try to stay involved early on and comment on your designs frequently. I suggest you don't spend too much time in a given direction until you get some of my feedback.
Recommended Skills
Employer Feedback
“Excellent work; followed up on all requests for additional format and higher resolution samples. Would work with again!”
IndulgentRMI, United States.
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