Logo and label template designing for premium food brand

  • Status: Closed
  • Prize: $200
  • Entries Received: 52
  • Winner: violetweb2

Contest Brief

The brand:
The brand is called "The Village Bakehouse Australia". We are positioning this as a premium brand with products including cakes and biscuits, with a focus on traditional/healthy recipes

Background:
We are an industrial bakery with almost 25 years in the food manufacturing industry. We have a wide range of products we currently supply to supermarkets and independent retailers across Australia. We have recently established a new brand in partnership with a third party, which will soon have health as a selling point.

Products:
We have a wide range of cakes, cream-filled and dry biscuits, slices, muffins. We are currently experimenting with healthy ingredients popular in markets around the world, and expect to be using them as a differentiating factor.

The designing:
As this is a new brand being established in Australia, we require a complete brand design - initially beginning with the logo and template labels (85mm dia, round) which can be modified on a per SKU basis (i.e. you will develop the basic label design which will then be modified with the product specs of each product). Owing to costs, the label would have 3 colours excluding white in the template. If the project goes well, this would later extend to website design along with other marketing collateral as required. The designs you produce will be sent to our partner for final approval and any modifications they see fit.

The attached files give you an idea of a sample label for an existing brand

The timeline:
Final approval of logo and label template from my end Wednesday 4th April, third party shortly after.

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