Direct Mail Template Design Project

Status: Closed
Prize: $250
Entries Received: 16
Winner: ZenGoku

Winner

Contest Brief

THIS IS FOR A 6"X9" POSTCARD - NOT A FULL PAGE

******Postcard Size Requirements (front and back design):

6"x9"

Introduction:

These direct mail designs will be added to our database of example design types. All should be designed with placeholder sample branding elements (ie. placeholder logo), images, and content to later be changed.

The direct mail pieces are being used for professional vacation rental managers (Airbnb managers) to owners of vacation rental homes (owner of Airbnb properties). Vacation rental managers are contracted by vacation rental homeowners to market and manage their homes. The goal of these postcards is to get vacation rental home owners to contact the vacation rental manager to learn more about their services.

Common Selling Points

Some main selling points that vacation rental managers present to vacation rental homes include (for example):

We can help your property earn more revenue
Our services cost less than other managers
We have better services
You can worry less, do less because we take care of it.

Common Services Offered by Vacation Rental Managers:

Listing Site Marketing (Airbnb, VRBO, Booking.com, etc.)
Other Marketing (Guest email list, SEO, PPC, etc.)
Guest Services
Guest Communication
Cleaning
Property Maintenance
Accounting
Owner Relations (communication, owner statements, etc.)

Common Elements to Include:

Space for addressing
URL / pURL
QR CODE
Phone Number
Contact Person / Headshot
Headline
Offer
CTA
Supporting Evidence