Assets Not Hours logo design

Contest Brief

I need a logo for a web platform we are launching. The website is [login to view URL] and will document & Share my personal journey from being a self-employed (owner-operator) of local service company (Residential Real Estate Appraisal) to actually owning a business that generates income, without me sacrificing 12 hours a day away from my family " working." The key piece for me was that I decided to go out on my own, specifically so that I could and would be able to focus on my family and actually have the time-freedom to enjoy them. I haven't made the transition yet. I will use the site to document my story and share what I learn along the way with other self-employed people experiencing the same struggles. As I identify and test viable strategies like affiliate marketing, real estate investing, etc. I will offer these and other solutions to my target market. I don't currently have a color scheme so I'm open on that aspect.

In the book Rich Dad Poor Dad, Robert Kiyosaki explained it this way: I currently own a JOB (self-employed), and this is the hardest and most unsatisfying position to be in because there is no finish line. If I don't work, there is no money. I want to transition myself into a Business Owner, that receives income whether I trade my time & energy or not. As a business owner, I own systems (assets) and they do the work. The logo should demonstrate this dichotomy.

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Profile image jrob41, United States.

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Public Clarification Board

  • jrob41
    Contest Holder
    • 1 week ago

    This is too simple, and it doesn't display a transition of difference between the asset based lifestyle I'm working toward, and the hours base work life I currently have. I want to stop trading my hours for money, and build an asset (or assets) that will provide money. In Rich Dad Poor Dad terms, I want to transition from being an "S" self-employed person who owns a job, to a "B" business owner that owns a system (assets.) The logo should represent that transition.

    • 1 week ago
    1. Abid1997
      Abid1997
      • 4 days ago

      Sir,I understand your concept please check my entry.

      • 4 days ago
    2. Abid1997
      Abid1997
      • 3 days ago

      Sir,what about 122-121

      • 3 days ago
  • pkdmvg
    pkdmvg
    • 4 days ago

    #111 see this please

    • 4 days ago
  • pkdmvg
    pkdmvg
    • 4 days ago

    #110 see this please

    • 4 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #106 I see where you going, turning the A into a house. This is an Asset. I like that, but if possible it should be representative of several classes of assets. Also, I don't like the border.

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #107 not sure of the symbolism with this one.

    • 5 days ago
  • pkdmvg
    pkdmvg
    • 5 days ago

    #107 see this please

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #105 Not sure what the red spot is supposed to represent. can you give more clarification or choose another symbol

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #59 & 69 let's see these in Title Case

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #31 can you incorporate the graphic with the words?

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #34 & #33 #64 #65 #66 #67 Let's see these with a smaller "Not"

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #41 I do like the emphasis on Assets, and minimization of Hours.

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #41 not sure why the 'Not' is designed this way. I like it BUT it doesn't have any significance to my knowledge

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    The "Not" should not be the same size as Assets. Also please make Title Case instead of all UPPERCASE

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    Please do not add multiple versions of the same logo

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #95 Assets should be emphasized, not 'hours' or 'Not"

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #40 Could be good. please make title case and distinguish the 'Not' a bit more. maybe use place a circle & bar across the entire word 'not'

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    When submitting a sample, please make sure it is spelled correctly... "Assets Not Hours"

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    General Note - I do not like ALL CAPS logos.

    • 5 days ago
  • jrob41
    Contest Holder
    • 5 days ago

    #94 This is not for an appraisal company

    • 5 days ago
  • suyogapurwana
    suyogapurwana
    • 6 days ago

    please check #92. Thank you

    • 6 days ago
  • jrob41
    Contest Holder
    • 6 days ago

    #5 simple clean design, but no references to either trading hours or building of assets

    • 6 days ago
  • jrob41
    Contest Holder
    • 6 days ago

    #3 incorporates the use of a clock to represent "hours". I like that, but the clock is too big, and there is no representation of the assets that I'm moving towards (or trading in for all together)

    • 6 days ago
    1. jrob41
      Contest Holder
      • 6 days ago

      These comments are meant for #11, not 3. also the 'hours' are too spread out

      • 6 days ago
  • jrob41
    Contest Holder
    • 6 days ago

    #13 I like the emphasis on the word Assets, and I like the pointer graphic, but it does there are no references to where we start from (i.e. trading Hours, instead of building Assets)

    • 6 days ago
  • thedesignerwork1
    thedesignerwork1
    • 6 days ago

    Feedback please.#11

    • 6 days ago

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